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DC Goes Retro with Branding Update

DC Goes Retro with Branding Update

May 18, 20161248Views1Comment

On May 17th, 2016 – DC published an official press release that stated a major change in their branding guideline. This change was the birth of a new logo that was created to pay homage to their legacy and to represent their vision heading into the future.

DC Press Release Official Comments:
While comics continue to be the heart and soul of DC, the brand has evolved to now stand for powerful storytelling across so many different forms of media.  DC is home to the greatest Super Heroes and Super-Villains, and the new logo has the character and strength to stand proudly alongside DC’s iconic symbols,” stated Amit Desai, DC Entertainment Senior Vice President of Marketing and Global Franchise Management.

“The launch of the new logo is the perfect tribute to DC’s legacy, exciting future and most importantly, our fans.

This shift in branding proves DC’s dedication and commitment to their new line of stories that are set to launch this upcoming June, 2016. The stories of the iconic heroes we have all grown to love are getting a “rebirth” – a movement that combines the old DC universe ethics with the fresh modern New 52 universe. (this is not a reboot)

Logo Design:
The Design itself is not meant to signify intricacy, it is meant to resemble DC’s past, present, and future in a simple aesthetic way. This was done by creating a logo that is highly in tune with a pervious style (from 1972) while combing it with modern day font and graphic design principles.

(DC logos throughout history)

dc logo 2012
(2012 – May 2016 redesign)
(May 2016 logo redesign)

Anytime a major public-facing company goes through a rebranding initiative, the public reacts differently. Some rejoice at the new designs and accept change, while others hold on to dear life for an brand identity they felt most aligned with; which is understandable on both ends.

DC’s last logo change in 2012, during the second year of the New 52 run, created internet pandemonium when the unveiling of the “peeling D” logo design was released. Fans were outraged by this changed but like anything else, the hate decipitated over time and the logo grew on everyone. This proves that no matter what initial comments may be surfacing about the change – we’re all likely to get used to it. [Honestly they can have any kind of logo they want, I am only interested in great story telling and epic events.]

The new logo is sticking to the iconic D – C lettering scheme to represent the company as a whole. DC has strayed away from using the word “comics” in their logo for quite some time, a method also being used by competitor Marvel Comics.

The logo is mentioned to take effect immediately and will slowly be rolleout across all mediums, whether digital or print (social media, website, comic books, etc…).

“Logo to Debut on May 25 Release of ‘DC Universe: Rebirth Special #1’ by Geoff Johns”

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